{"id":37197,"date":"2024-10-09T11:43:52","date_gmt":"2024-10-09T09:43:52","guid":{"rendered":"https:\/\/www.deepseareporter.com\/?p=37197"},"modified":"2024-11-06T09:09:13","modified_gmt":"2024-11-06T08:09:13","slug":"kronika-allting-gar-att-salja-med-mordande-reklam","status":"publish","type":"post","link":"https:\/\/www.deepseareporter.com\/sv\/kronika-allting-gar-att-salja-med-mordande-reklam\/","title":{"rendered":"KR\u00d6NIKA: Allting g\u00e5r att s\u00e4lja med m\u00f6rdande reklam"},"content":{"rendered":"\n

Ett pressmeddelande i veckan fick mig att fundera \u00f6ver Jordbruksverkets kontakt med verkligheten. Forskarnas larmrapporter om fiskbest\u00e5nden tycks inte ha n\u00e5tt byr\u00e5kraterna bakom verkets flotta fasad i J\u00f6nk\u00f6ping.<\/strong><\/p>\n\n\n\n

– Vi bed\u00f6mer att det beh\u00f6vs en kombination av \u00e5tg\u00e4rder f\u00f6r att f\u00e5 mer fisk p\u00e5 bordet. Sill och skarpsill \u00e4r en under\u00adutnyttjad resurs f\u00f6r livsmedelsproduktion.<\/p>\n\n\n\n

S\u00e5 skriver verket. Men det handlar inte om att f\u00f6respr\u00e5ka fiskestopp f\u00f6r att p\u00e5 l\u00e5ng sikt r\u00e4dda best\u00e5nden. Tv\u00e4rtom. Med \u00f6kad reklam ska vi b\u00f6rja \u00e4ta \u00e4nnu mer av fisken som h\u00e5ller p\u00e5 att fiskas ut. Utfiskningen synes inte vara n\u00e5got problem. Problemet \u00e4r bristen p\u00e5 marknadsf\u00f6ring, h\u00e4vdar de skarpa analytikerna p\u00e5 Jordbruksverket. Allting g\u00e5r att s\u00e4lja med m\u00f6rdande reklam, \u00e4ven fisk som inte finns:<\/p>\n\n\n\n

– Vi ser att produkt\u00adutveckling, information och generisk marknads\u00adf\u00f6ring, det vill s\u00e4ga marknads\u00adf\u00f6ring av produkter, inte varu\u00adm\u00e4rken, \u00e4r viktiga verktyg f\u00f6r att \u00f6ka efterfr\u00e5gan, s\u00e4ger Kristina Mattsson, jordbruks\u00adpolitisk utredare p\u00e5 Jordbruksverket.<\/p>\n\n\n\n

Jordbruksverket l\u00e5ter som ett eko av f\u00f6retr\u00e4dare f\u00f6r den storskaliga fiskindustrin som dammsuger \u00d6stersj\u00f6n p\u00e5 sill, str\u00f6mming och skarpsill. Industrin h\u00e4vdar att det saknas hamnar f\u00f6r mottagning av stora volymer fisk i Sverige. D\u00e4rf\u00f6r skeppas den till Danmark d\u00e4r den mals ned till mj\u00f6l, som blir mat \u00e5t bland annat norsk odlad lax. <\/p>\n\n\n\n

\u201dDet handlar om att f\u00e5 landning och mottagning av pelagisk fisk att fungera v\u00e4l i svenska hamnar. F\u00f6r att klara det kr\u00e4vs f\u00f6rb\u00e4ttringar av infra\u00adstrukturen i de flesta hamnarna med aktiv mottagning av fisk\u201d<\/em>, skriver Jordbruksverket. Inte ett ord om bristen p\u00e5 fisk. Bara en from f\u00f6rhoppning om att statliga pengar till svenska hamnar kommer att g\u00f6ra att svenskar \u00e4ter mer sill och str\u00f6mming. Men \u00e4ven om tr\u00e5lindustrin kan \u00e4ndra sina f\u00e5ngstmetoder s\u00e5 att fisken inte mosas efter dammsugningen och kan bli mat f\u00f6r m\u00e4nniskor – b\u00f6r vi \u00e4ta den?<\/p>\n\n\n\n

Ett annat verk, Livsmedelsverket skriver: \u201dStr\u00f6mming\/sill fr\u00e5n \u00d6stersj\u00f6n och Bottniska viken kan inneh\u00e5lla h\u00f6ga halter av milj\u00f6gifterna dioxin och PCB. D\u00e4rf\u00f6r b\u00f6r barn, unga, gravida, ammande eller den som vill bli gravid i framtiden \u00e4ta den h\u00e4r fisken h\u00f6gst 2\u20133 g\u00e5nger per \u00e5r. \u00d6vriga personer kan \u00e4ta den en g\u00e5ng i veckan.\u201d<\/em><\/p>\n\n\n\n

Med andra ord kan Jordbruksverkets reklam verkligen bli m\u00f6rdande\u2026<\/p>\n\n\n\n

De b\u00e5da statliga verken skiljer sig ocks\u00e5 \u00e5t i sin milj\u00f6medvetenhet. Livsmedelsverket skriver p\u00e5 sin hemsida: \u201dFisk och skaldjur \u00e4r till stora delar en vild resurs och vissa arter hotas av utfiskning. Det finns \u00e4ven fiskemetoder och odlingar som kan skada milj\u00f6n. S\u00e5 f\u00f6r milj\u00f6ns skull \u00e4r det bra att inte \u00e4ta f\u00f6r mycket fisk\u201d.<\/em><\/p>\n\n\n\n

S\u00e5 hur ska jag, stackars medborgare, t\u00e4nka? <\/em><\/p>\n\n\n\n

– \u00c4t mer fisk! <\/em>S\u00e4ger Jordbruksverket. <\/p>\n\n\n\n

– \u00c4t inte f\u00f6r mycket fisk! s\u00e4ger Livsmedelsverket. <\/p>\n\n\n\n

– Stoppa fisket! s\u00e4ger forskarna.<\/p>\n\n\n\n

Total f\u00f6rvirring r\u00e5der. Som i hela den svenska och europeiska fiskeripolitiken.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ett pressmeddelande i veckan fick mig att fundera \u00f6ver Jordbruksverkets kontakt med verkligheten. Forskarnas larmrapporter om fiskbest\u00e5nden tycks inte ha n\u00e5tt byr\u00e5kraterna bakom verkets flotta fasad i J\u00f6nk\u00f6ping.<\/p>\n","protected":false},"author":4,"featured_media":37198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[235],"tags":[2819,1093,1051,962,1196,2507],"class_list":["post-37197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiske","tag-fiskeindustrin","tag-fiskekvoter","tag-jordbruksverket","tag-kronika","tag-ostersjon-3","tag-sillfiske"],"acf":[],"yoast_head":"\nKR\u00d6NIKA: Allting g\u00e5r att s\u00e4lja med m\u00f6rdande reklam - Deep Sea Reporter<\/title>\n<meta name=\"description\" content=\"Ett pressmeddelande i veckan fick mig att fundera \u00f6ver Jordbruksverkets kontakt med verkligheten. 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